Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Why A Career In Digital Marketing Is The Right Choice For You?
Do you want to start a career in Digital Marketing, but are unsure if it is the right path for you? Whenever something relatively new comes to the market, people wonder what its benefits and values are.
Choosing a career path can be challenging. It’s important to choose something that makes you happy while also supporting the lifestyle you want and maintaining long-term stability.
Many people don’t expect a digital marketing career to be their dream job while in school. In terms of digital marketing career prospects, you will find positive news in this dynamic field and that it will continue to be so into the future.
In every corner of our lives, the Internet is present. Every aspect of our lifestyle, from the most basic to the most luxurious, has been impacted by it. Still not convinced?
Do you remember when you last ordered food from a takeaway pamphlet? Or when was the last time you watched music on MTV? I cannot recall either. In other words, things have changed dramatically.
Over half of the world’s population has access to the internet, compelling marketers across the globe to take advantage of this opportunity. This led to the birth of digital marketing.
Many people turn to digital marketing these days because of the large number of potential customers. Many newcomers to digital marketing are still undecided as to whether it is the right career path to choose.
There’s no need to worry because we made sure you know everything you need to know about digital marketing before pursuing a career in it.
But Wait, What Is Digital Marketing?
Digital marketing is also known as Online Marketing. It is the practice of marketing products and services using Social Media, Search Engine Optimization, Email Marketing, and mobile apps. Digital marketing is basically any type of marketing that utilizes electronic devices.
Why Is Digital Marketing Important?
You will be able to reach a much wider audience using digital marketing than you could with traditional marketing techniques, which can help you find prospects most likely to buy your product. Furthermore, it is typically more cost-effective than traditional advertising, and you can measure success on a daily basis and adapt as needed. So, Digital Marketing is Important.
What Is The Role Of Digital Marketing?
The role of digital marketing is to reach potential customers who are looking for your products and services in order to gain more traffic, leads, and sales. As a whole, web marketing refers to promoting your company online to prospective customers and high-value customers.
Types of Digital Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- Web Analytics
- Conversion Rate Optimization
- Sales Funnel
What does a digital marketer do?
A digital marketer’s job is to promote brands and generate leads through all the free and paid digital channels. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.
Each digital marketer typically measures the performance of the company through a different key performance indicator (KPI).
For example, if you’re in charge of SEO, you’ll measure your website’s “organic traffic”, which is traffic that comes from people who find a page of your website via a Google search.
Today, digital marketing is used in many marketing roles. One generalist at a small company might manage many aspects of digital marketing. Larger companies typically have several specialists who are responsible for just one or two of the company’s digital channels.
Does Digital Marketing Work For All Businesses?
Yes, A digital marketing strategy can be used by any business in any industry. The most important aspect of digital marketing is building out buyer personas to identify your audience’s needs, and creating engaging online content. It doesn’t mean that all companies need to implement digital marketing strategies the same way.
How To Create a Digital Marketing Strategy?
You can create Digital Marketing Strategy in the following 10 Steps:-
- Create a Customer Persona
- Identify your Goals and Tools
- Focus on Blogging
- Analyze Existing Digital Marketing Channels
- Automate Marketing
- Mobile Optimization
- Make a Easy Way for Customers To Reach You
- Use The Right Tools and Technology
- Confirm You are Different Then Your Competitors
- Track Your Process
Benefits of Digital Marketing In Nepal
Digital marketing in Nepal is booming as a growing number of companies use digital platforms. New technological innovations have transformed digital platforms significantly.
People today connect primarily through three factors: Connectivity, Authenticity, and Style. Businesses are taking advantage of digital marketing in Nepal because it allows them to reach their customers online, where they spend most of their time.
Businesses of all types can benefit from digital marketing in Nepal in terms of reach, options, and opportunities to build long-term relationships with their customers.
Listed below are some of the major benefits of digital marketing in Nepal.
- High Level of Engagement with Customers
- Get Measurables Results
- Data-Driven Approach
- Less Expensive and more Effective
Career Scope of Digital Marketing in Nepal
Digital Marketing has a huge career scope in Nepal as Digital marketing in Nepal is booming as a growing number of companies use digital platforms. New technological innovations have transformed digital platforms significantly. In Nepal, Maximum companies have already started to do marketing of their company through Digital Marketer.
So, In the coming days in Nepal Digital Marketing will be a great career option for those who want to run their business and want to gain maximum profits.
- What Are The Career Opportunities In Digital Marketing?
Digital marketers can be employed in a variety of jobs such as:-
- Search Engine Optimization Expert
- Analytics Manager
- Email Marketing Manager
- Copywriter
- Ecommerce Manager
- PPC Search Manager
- Search Manager
- Content Expert etc.
- How Do I Start My Career In Digital Marketing?
You can start your career in Digital Marketing by following ways:
- Get the basic Knowledge of Digital Marketing
- Start your own Blog or Business Website
- Do maximum research on SEO as you can
- Become SEO Expert
- Get Knowledge Of Google Ads and Facebook Ads
- Become Expert in Google Analytics and Google Search Console
- Become a freelancer Digital Marketer
- Work in a Real world as a Digital Marketer
- Keep learning and Stay Informed of new Updates
- Learn how to use Digital Marketing tools
Salary of Digital Marketer in Nepal
For many people, it’s the salary that makes a good career, and digital marketing salaries are more than competitive.
In Nepal, the Average Salary of a Digital Marketer is ranging from 20K to 150K.
Salary of SEO (Search Engine Optimization) In Nepal
This is the most common question that people ask me when they inquire about SEO as a career in Nepal.
When we discuss salary and payment, there are multiple factors involved. There are many doctors and engineers who earn millions of dollars while some struggle to meet even their monthly expenses.
On the other hand, a qualified SEO professional with at least one year of experience can earn between 25,000 to 1 lakh NPR.
You read that right. Perhaps you are wondering how someone with only 1 year of experience can ask for such a high salary. Well, it depends on the candidate’s knowledge in SEO and the results they have produced.
Conclusion
If you want to build your career in Digital marketing then you can join our Digital Marketing training at the School of Information Technologies which is the Best Digital Marketing Training Institute in Kathmandu Nepal. School of information technologies can help you to achieve your goal.
Schools of IT offer discounts on all of their IT courses to ensure that the youths and students will utilize this Dashain and Tihar festival by grabbing this great opportunity. Click here for registration.
Also Read: Web Design Training with career scope in Nepal, Graphic Design Career Scope and Salary in Nepal